A TASTE OF THE SALT:
Stories from Plymouth’s fishing fleet.
Plymouth is a city built on and sustained by the fishing trade. It has relied on fishing for millennia. Centred in the barbican the fishing fleet is the living, working heart of Britain’s Ocean City - shaping its identity, supporting its community and safeguarding livelihoods.
Historically, this is something we recognised. A valued trade passed down through generations. But today, fewer people are entering the industry. Much of the fish we eat as a city and as a nation comes from murky, complicated supply chains that forget the community behind our catch. Plymouth fish may take pride of place on local restaurants’ specials boards, but familiarity, ease and habit drive purchasing decisions, meaning around 80% of our seafood is imported and much of what we catch is exported to foreign markets that place higher value on our produce.
We manage fish stocks meticulously - with catch limits, seasonal closures, selective gear types and marine protected areas - to protect what's in the water. As ‘consumers’, we admire fresh fish and value local produce, but we've forgotten what it takes to get it from the sea to our plate. Across the UK and globally, fishing communities face growing pressures, shrinking visibility and fragile routes to market.
Here in Plymouth, these wider challenges are sharpened by a uniquely local rupture: the closure of the fish auction in May 2024, which significantly reduced the ability for locally landed fish to be sold and eaten in Plymouth.
Plymouth isn't alone in this. Inshore fisheries - the backbone of coastal communities, providers of half the world's fish catch and the unsung custodians of national food security - are declining across the UK.
Since 2008, the UK's active fishing fleet has declined by 20.4%: that’s a staggering one in five vessels no longer at sea.
The system is broken. The landscape has shifted. Our fleet needs support to keep them afloat.
This campaign is a call to reconnection. A taste of the salt and what makes this place what it is. We need “big sea” thinking. We need to get our fishermen a seat at the table as well as a valued, visible place on our plates.
Plymouth Fishing & Seafood Association is a non-profit working to help local fishing communities thrive while protecting the marine environment. This campaign - built with fishermen, informed by research and designed for real, meaningful impact - is part of that mission.
Through film, storytelling, events and more we're making visible what's been overlooked and bringing an important conversation to the surface.
Through partnerships, events and new routes to market, we’re shifting the landscape.
The catch? We can make more of a difference than we thought.
“I got the taste of the salt, and got it in my blood from there.”
Tony Heinemann
FILM Coming Soon
A Taste of the Salt, our campaign film created in collaboration with Meor Studio, J P Williams (RNLI Helmsman and director of High Water Films), documents the voices rarely heard beyond Plymouth's Fish Quay. The film follows three Plymouth fishermen at sea and features interviews filmed on Plymouth Fish Quay.
Our vision is to help keep Plymouth's fleet afloat by bringing these stories to the surface - to spotlight the people who bring fish to our tables, give consumers the knowledge they need to make informed choices and create the wave of support needed to keep the Plymouth fleet fishing.
Documentary photographer Ashley J. Bourne photographs the community keeping fishing afloat in Plymouth.
This new portrait series, A Taste of the Salt, captures the often unseen people who together form the fishing industry in Plymouth - a tribute to the remarkable resilience of the community devoted to working and protecting the waters of this Ocean City into the future.
Three Ways to Support Plymouth's Fleet
Visit the Virtual Fishmonger
Step inside Plymouth's Fish Quay from wherever you are. Our virtual platform enables you to meet the people catching your fish, explore what's available from local merchants and buy Plymouth fish directly - delivered to your door or ready for collection.
Experience complete traceability - something usually not within reach for us in an opaque food system.
Join the Movement
Plymouth's challenge reflects a national pattern. Small-scale fisheries across the UK are facing the same pressures - infrastructure loss, market instability, fading recognition.
The Small-Scale Inshore Fisheries Network brings together fishermen from around the country working to secure a future for coastal fleets. They're building collective power, sharing knowledge, and pushing for policy change.
If you are a fisherman and believe inshore fisheries matter - for food security, for coastal communities, for sustainable fishing - add your voice.
Stay Connected
This campaign comes to life through the stories, voices and knowledge shared regularly on our social media channels.
Follow along for infographics on local seafood swaps, interviews with fishermen and chefs, tutorials on prepping your catch and updates on events you can be part of.
Learn what to ask your fishmonger, discover what's in season, meet the people behind the fish on your plate, and find ways to help keep the fleet afloat.